The Lightest Rider In History

Creative idea

To mark its 15th anniversary, Uklon chose not to produce a standard commercial but instead created a heartfelt love letter to its driver partners. The idea was inspired by filmmaker Antonio Lukich, who once faced a challenge while shooting his debut feature My Thoughts Are Silent. During production, Uklon delivered a forgotten prop, a feather symbolizing hope, that was vital for the film’s final church scene. We invited Lukich to retell this story in his signature style: witty, emotional, and deeply human. In the short film, an Uklon driver, nearly losing the “lightest rider,” overcomes every obstacle, showing that together we can withstand hardship and transform sorrow into joy.

Brand name: Uklon
Advertiser / client: Uklon
Product / service: A short film
Campaign name: The Lightest Rider In History
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Production company: Postmen Production
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Copywriter: Daria Tarasevych
Designer: Yana Shevchenko
Account director (agency): Hanna Savchuk
Illustrator: Vlad Kalenskyi
Film production: Postmen Production
Director: Antonio Lukich
Director of photography: Anton Fursa
Music: Igor Bondarenko
Screenwriter: Antonio Lukich
Agency producer: Olga Mykhalets
Additional company: Editor - Yegor Kadomtsev Production Designer - Rita Kulyk