Work in Estonia - The whole point was never just work
Creative idea
The careers people worked so hard for were leaving less room for the lives they wanted. Burnout, always-on culture and growing uncertainty were redefining a good career in US tech — our Less Stress Index post reached a million views. Estonia's tech sector needed people, but another job is no reason to cross an ocean. So we borrowed the reminder Americans were posting in a viral trend — 'I almost forgot the whole point of a good career was actually enjoying my life' — and made it Estonia's talent proposition: don't sell a faster career, sell the whole point.
Brand name: Work Estonia
Advertiser / client: Work Estonia
Product / service: Estonian talent attraction and management program
Campaign name: Work in Estonia - The whole point was never just work
Agency network: INDEPENDENT AGENCY
Agency: Age Creative, Tallinn
Media agency: Mediabrands Digital
Digital agency: Mediabrand Digital
Additional company: Get Shot Films
Web address: https://workinestonia.com/why-estonia-works/
Creative director: Aleksandr Dmitrijev
Art director: Silver Sepp
Copywriter: Kamilla Selina Lepik
Designer: Holger Indla
Account director (agency): Carrie Kivi
Client account director: Kristi Veskus
Strategic planner / strategist: Kadi Takjas
Film production: Get Shot Films
Director: Arun Tamm
Director of photography: Mart Ratasepp
Screenwriter: Aleksandr Dmitrijev
Agency producer: Kadi Freja Felt
Additional company: Client: Kristi Veskus
Client: Martin Bode
Video: https://www.youtube.com/watch?v=eEabSxONolM
