YLE Finnish Broadcasting Company - Culture is for Everyone

Creative idea

After government’s continuous budget cuts on culture, Finnish Broadcasting Company Yle wanted to show that culture belongs to everyone. This ode to culture was published on Valentine’s Day and it depicts everyday Finnish life in beautiful collision with art broadcasted on various platforms by Yle.

Brand name: YLE Finnish Broadcasting Company
Advertiser / client: YLE Finnish Broadcasting Company
Product / service: YLE Finnish Broadcasting Company, Culture
Campaign name: YLE Finnish Broadcasting Company - Culture is for Everyone
Agency network: INDEPENDENT AGENCY
Agency: Wörks, Helsinki
Production company: Breakfast Helsinki
Agency chief executive officer: Pia Af Hällström
Executive creative director: Pia Af Hällström
Creative director: Henna Aapola
Art director: Henna Aapola
Film production: Breakfast
Director: Simo Liukka
Director of photography: Petteri Lappalainen
Music: Composer: Nils-Eric Fougstedt
Lyrics: Reino Hirviseppä
Arrangement: Nicholas Collon
Performers: Radio Symphony Orchestra & Diandra
Mixing and Mastering: Antti Pohjola & Hannu Perälä
Screenwriter: Simo Liukka
Post production: Grade One
Post production producer: Mikko Savinainen
Additional company: Client: YLE, Mappela Riima, Axel Röhr, Janne Saarinen, Jere Nurminen Agency: Wörks, Pia af Hällström, Henna Aapola, Johanna Kouhi Executive Producers: Nita Rehtonen & Henkka Hämäläinen
Production Manager: Milja Kipahti
Production Assistant: Rami Bakieh Makeup Artist: Jennifer Appleton
 Costume Designer: Juho Pihlajaoja Location managers: Tiina & Teemu Hilkamo Thank You: Rony Rex
Jari Renlund
Skanska Shell Karkkila
Karkkila Factory Hotel
Tara Liukka