NEPHRO 2

Creative idea

Romanians are exposed to numerous healthcare adverts. We needed them to know that the best choice they have in case they require dialysis is Fresenius Nephrocare, the local and international leader in dialysis services, and that dialysis is just a condition and life keeps going on, almost undisturbed. The solution? Position the brand as a” cinematographic medical drama” creator and insert here the creative idea.

Brand name: FRESENIUS MEDICAL CARE
Advertiser / client: FRESENIUS MEDICAL CARE
Product / service: DIALYSIS
Campaign name: NEPHRO 2
Agency network: INDEPENDENT AGENCY
Agency: HEIST INDUSTRIES BUCHAREST
Additional company: SPARK FOUNDRY
Production company: FILM FACTOR
Web address: https://www.youtube.com/watch?v=8ZyoZ8__rQQ
Agency chief executive officer: RADU PILAT
Executive creative director: RADU PILAT
Creative director: RADU PILAT
Art director: ANCA IFRIM
Copywriter: ANA RINDERU/ALEXANDRA CRETU
Account director (agency): MILITARU ANA MARIA
Client account director: RALUCA SCULTELNICU
Pr director: DENISA DUMITRU
Director: TINO FURTUNA