Casual War
Creative idea
On February 24th, Russia launched an unprovoked attack against Ukraine, committing what has been declared globally as 'war crimes'. 'Casual war' has been created in the course of the current war in Ukraine and touches upon the common problems applicable to any war in the world. It evokes the problem of people's perception of today's reality.
Brand name: Casual War
Advertiser / client: Aid Legion
Product / service: Brand Film
Campaign name: Casual War
Agency network: INDEPENDENT AGENCY
Agency: Drama Queen, Kyiv
Additional company: tvlab
Web address: https://www.youtube.com/watch?v=6zCVfsW47KE
Creative director: Anna Goncharova
Copywriter: Valeriia Semenets
Film production: tvlab
Post production: Max Zadorozhny
Post production producer: Alex Troshchylo
Additional company: Natalie Vdovichenko - Editor
Alina Holuzhenko - Motion Designer
Jenna Birmingham - Voice Over Talent
Dmitriy Pustovarov - Assistant Editor
Anastasia Loginova - Assistant Editor