LASKA UPCYCLE MERCH

Creative idea

We transformed old used clothes into a trendy planet-saving tool. The main goal of this project to make Earth a bit cleaner place and still keep companies' team's spirits up. We offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies' brands into pre-used clothing. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.

Brand name: Laska Charity Store
Advertiser / client: Laska Charity Store
Product / service: Non-profit brand
Campaign name: LASKA UPCYCLE MERCH
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://merch.laskastore.com/en/
Executive creative director: Ilia Anufrienko
Creative director: Ilia Anufrienko
Art director: Daryna Horbacheva
Copywriter: Andrii Bezliudnyi
Designer: Victoria Moskofidi
Additional company: Group Head: Maryna Cherniavska Project Manager: Katerina Soboleva Copywriter: Illia Yankovsky Motion Designer: Olexii Boiev Adjè Prodburo: Director: Eugene Gozheyshyi Ribs Creative Director: Artem Reshetnikov