SHOWCASE

MOTHERHOOD IS A MIRACLE

Entry code: 0109001GD21
Agency: THE AGENCY
Advertiser / client: EBEBEK
Group: A. FILM, Communication, Business & Finance

Creative idea

Life means awareness for women who become new mothers. Especially urban mothers know this very well. For instance: • Strangers’ attempts to kiss or touch their child. • Interruption of sleep hours due to other sounds, which is an important point in infant development. • Dangers in traffic with a stroller. • People's disrespectful behavior. • Well-groomed women affect them emotionally badly.

Brand name: EBEBEK
Advertiser / client: EBEBEK
Product / service: BABY PRODUCTS
Campaign name: MOTHERHOOD IS A MIRACLE
Agency network: THE&PARTNERSHIP
Agency: THE AGENCY
Production company: OXYGEN ISTANBUL
Web address: http://www.the.com.tr/
Executive creative director: CAGLAR ESER
Creative director: ALPER PALA
Art director: HANIFE PINAR ESER
Copywriter: ALPER PALA
Designer: YUSUF DURMAZ, KORAY ILI
Account director (agency): SEVEM YAYIKCI
Client account director: SEVEM YAYIKCI
Media director: CEM KOC
Managing director: THE
Strategic planner / strategist: THE
Senior planner: THE
Photographer: OXYGEN ISTANBUL
Illustrator: THE
Film production: OXYGEN ISTANBUL
Director: KAGAN ERTURAN
Music: JINGLE BOX
Post production: OXYGEN ISTANBUL
Digital production: OXYGEN ISTANBUL
Digital creative: THE

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