Art Films, Mostly

Creative idea

Apollo111 Cinema challenged the perception of mainstream films by reimagining them through the visual language of iconic art-house cinema. We created a series of posters that merge two worlds: familiar blockbusters were reframed using the distinctive styles of films like Amélie, In the Mood for Love or Parasite. By blending recognizable titles with unexpected artistic codes, each execution transforms a known film into something new. The result is a cohesive poster system that invites audiences to question what defines ‘art film’ and to rediscover cinema through a different lens.

Brand name: Apollo111 Cinema
Advertiser / client: Apollo111 Cinema
Product / service: Cinema
Campaign name: Art Films, Mostly
Agency network: INDEPENDENT AGENCY
Agency: Rusu+Bortun Bucharest
Agency chief executive officer: Catalin Rusu
Chief creative officer: Catalin Rusu
Executive creative director: Catalin Rusu
Art director: Stefan Vasilachi, Lucia Parapiru, Anita Kevorchian, Catalin Rusu
Copywriter: Catalin Rusu, Stefan Vasilachi, Anita Kevorchian
Additional company: Client Ioan Maxim / Apollo111 Cinema Bogdan Dumitrache / Apollo111 Cinema