DOZZ Pet Chicken

Creative idea

Dozz is a unique product. It creates its own category: a ready to drink soup, straight from the fridge, in a cool colorful can. But we’re talking soup, and soup comes with a lot of baggage: traditions, ways of serving, old recipes, nothing like Dozz. In the soup world, we’re out of place. And we’ve decided to embrace it. The creative concept builds on the wtf reaction of encountering the product through equally intriguing images. Like a lifestyle print where fashion is matched with one’s pet chicken. The visual story captures such an odd choice, landing in a statement that reassures customers to try something original.

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Javier Gelpi De Fez
Art director: Nadejda Ghilca
Copywriter: Javier Gelpi De Fez
Designer: Nadejda Ghilca
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Photographer: Circovisual
Post production: Circovisual