HUNGARY - ITALY

Creative idea

To promote TIPOSBET sports betting, we used an interesting fact about country flags: some of them look very similar. All it takes is to rotate them, and suddenly they become the flag of another country. We used this insight to illustrate how luck in a match can also shift — sometimes taking one side, and other times the other.

Brand name: TIPOSBET
Advertiser / client: TIPOS
Product / service: National Lottery Provider
Campaign name: FLAGS
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Web address: http://www.tipos.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Branislav Mlady
Creative director: Vlado Slivka, Branislav Mlady, Peter Izo
Art director: Stefan Hellvis Klucka
Copywriter: Stefan Hellvis Klucka
Designer: Jan Krska
Account director (agency): Patrik Stantien