The Last Tree Ring

Creative idea

In the last few years, centuries old forests in Macedonia have burned down in wildfires. Trees that survived droughts, lightning strikes, bombings and the devastation of wars could not survive our neglect. With just a small careless act, like a cigarette butt or a spark from a barbecue, we lose what has taken centuries to grow. We created this campaign to highlight how easily our actions can destroy entire forests, and to show our commitment by planting one million trees to help bring back what has been lost.

Brand name: HALKBANK
Advertiser / client: HALKBANK SKOPJE
Product / service: Financial service
Campaign name: The Last Tree Ring
Agency network: MCCANN WORLDGROUP
Agency: MCCANN SKOPJE
Additional company: Halkbank Skopje
Creative director: Bojan Dodevski
Art director: Boban Milanovic; Petre Reshov
Account director (agency): Iva Belovski
Managing director: Bojan Kocovski
Strategic planner / strategist: Irina Maja
Photographer: Andrijana K. Petrovska, Dimitar Petrovski