Fables that protect nature

Creative idea

n Croatia, wildlife poisoning is a vicious cycle: today's poisoners learned it from their parents, who learned it from theirs. Since we cannot change the generation that poisons, we had to break the cycle through the next one. 'Fables That Protect Nature' turns a classic storytelling format into an ecological lesson, teaching children ecosystem balance before harmful habits take root. Read aloud with parents, this picture book replaces a legacy of poisoning with a culture of conservation. Distributed to schools, libraries, and online, it ensures endangered species won't exist solely in fables.

Brand name: BIOM
Advertiser / client: BIOM
Product / service: Civil society organization for nature conservation
Campaign name: Fables that protect nature
Agency network: INDEPENDENT AGENCY
Agency: Señor, Zagreb
Agency chief executive officer: Iva Kaligarić
Executive creative director: Jurica Ćorluka
Art director: Tomislav Fabijanić
Copywriter: Jurica Ćorluka
Designer: Tomislav Fabijanić
Account director (agency): Renata Poljanac
Illustrator: Damir Mazinjanin
Additional company: Ena Bebek, Account manager, Señor; Nikša Modrić, Copywriter, Señor; Bolesław Słociński, Program manager, BIOM Association; Marija Martinko Ivanov, Senior nature conservation officer, BIOM Association; Iva Šoštarić, Public outreach program manager, BIOM Association; Dr. sc. Evelina Rudan Kapec, Professional associate