BMW Motorrad - Discover the World (France)

Creative idea

BMW motorcycles aimed to showcase the diversity of its models in an emotional and impactful way, focusing on the off-road and touring capabilities of certain models. This was dramatised by transforming country flags into spectacular landscapes.

Brand name: BMW Motorrad
Advertiser / client: BMW (Schweiz) AG
Product / service: BMW Motorrad Bikes
Campaign name: BMW Motorrad - Discover the World
Agency network: SERVICEPLAN
Agency: Serviceplan Suisse AG, Zuerich
Media agency: Mediaplus Suisse (DOOH), Dentsu (OOH)
Production company: Serviceplan MAKE
Agency chief executive officer: Nathalie Diethelm
Chief creative officer: Raul Serrat
Executive creative director: Micha Seger, Marcin Baba
Creative director: Thomas Lüber
Art director: Ioana Marinescu, Michael Winnicki, Hanning Beland
Copywriter: Kelsang Gope Peter Liptak
Account director (agency): Dominic Häuptli
Client account director: Marc Gobeli
Photographer: Mathias Zuppiger
Additional company: Kristina Petersen (Consulting) Denise Goldmann (Desktop Publishing) Noëlle Zuurmond (Desktop Publishing) Serviceplan MAKE Production: Maggy Fischer Regina Calix Jo Christoph Struber Nicolas Plauert Sebastian Weidner Dominik Moser Sandra Meyer