Outdoor Interior

Creative idea

With a 365.bank mortgage, the process is so simple that plans are never far from reality. That’s why we chose special billboard spaces placed symbolically on two apartment buildings located close to each other. We collaborated with an architect, who prepared architectural plans and a realistic 3D cross-section of the building. We also sourced the actual floor plans of the apartments behind the billboard and had the building precisely measured by a professional climber. The result was a visual execution that looked just like an X-ray of the building.

Brand name: 365.bank
Advertiser / client: 365.bank
Product / service: Mortgage
Campaign name: Outdoor Interior
Agency network: Leo
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Peter Kontra
Executive creative director: Peter Kačenka
Creative director: Peter Michalka
Art director: Richard Sokol
Copywriter: Ladislav Macko
Designer: Monika Macková
Account director (agency): Michal Kopriva
Client account director: Romana Juhásová
Photographer: Damián Tomáš
Additional company: Strategy director: Vladimír Lefík