Why drive when you can ride

Creative idea

The dream of driving your own car includes an open road, a full tank, and the hum of a healthy engine. But that’s just a dream. The reality includes a traffic jam, disconsolate screams of frustration, and a surprisingly malicious seagull that seems to have personal beef with you. Riding is the New Driving playfully dismantles the struggles of car ownership to ask a simple question: why drive when you can ride.

Brand name: Bolt
Advertiser / client: Bolt
Product / service: Ride-hailing and shared micromobility
Campaign name: Riding is the new driving
Agency network: INDEPENDENT AGENCY
Agency: Bolt
Production company: ILA
Web address: https://bolt.eu/
Agency chief executive officer: Max Malicki
Chief creative officer: Liisa Ennuste
Art director: Alexsandra Kruusberg
Account director (agency): Helina Tähtla
Photographer: Jef Boes