CollaborATMs

Creative idea

Brands usually use their own media to convince people to choose them. On November 17th, we used those spaces to celebrate the freedom to choose their competitors. Tatra banka and ČSOB put a joint thank-you to November 17th on their 800+ ATM across Slovakia. The message played on “výber”, the Slovak word for both choice and cash withdrawal, connecting the legacy of the Velvet Revolution with an everyday transaction. By welcoming rivals onto their own media, brands did more than talk about freedom of choice. They made it visible at the very moment people exercised it.

Brand name: Juraj Vaculík (Independent civic initiative)
Advertiser / client: Juraj Vaculík
Product / service: FREEDOM
Campaign name: CollaborATMs
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Andrej Hrivnák
Creative director: Milan Bielik, Andrej Hrivnák
Art director: Filip Šufliarsky, Oliver Boďo, Daniel Vojtek
Copywriter: Veronika Rybárová, Lucia Peterková, Andrej Hrivnák, Ivana Polohová, Milan Bielik
Account director (agency): Michala Zezulová
Client account director: Juraj Vaculík
Strategic planner / strategist: Michaela Martonová, Terezia Šabová
Additional company: Account Executive: Linda Kleinová Social Media Manager - Kristína Kačániová DTP: Eva Ondrišová