Spa Holidays for Every Taste

Creative idea

Holiday Club’s spa resorts combine the best aspects of a vacation: just the right amount of activities and facilities to relax when you feel like it. And, of course, the spa. We created a concept that seamlessly integrates the best aspects of a spa vacation. Campaign assets feature films and still images showing the destination’s activities being experienced underwater. In this multi-channel brand campaign, the creatives capture the essence of Holiday Club’s spa destinations in a distinctive and fun way. The campaign message, “Spa Holidays for Every Taste,” encapsulates how there are activities available for everyone.

Brand name: Holiday Club Resorts
Advertiser / client: Holiday Club
Product / service: Travel & leisure
Campaign name: Spa Holidays for Every Taste
Agency network: Dentsu
Agency: Dentsu Creative Helsinki
Media agency: Dentsu Finland
Additional company: Tonto Helsinki
Production company: Tonto Helsinki
Web address: https://bananaworks.fi/Holiday_Club-talvi-kampanja-vh-EN/
Agency chief executive officer: Anna Salo
Executive creative director: Mikael Nemeschansky
Art director: Micael Nikander
Copywriter: Joel Pircklen
Designer: Marko Virta
Account director (agency): Paula Malme
Client account director: Marianne Hokkanen
Strategic planner / strategist: Heidi Törmikoski
Film production: Juhana Salminen
Director: Ville Salminen
Director of photography: Teemu Liakka
Agency producer: Beda Anteroinen