5.8

Creative idea

“5.8” is an interactive earthquake awareness display disguised as an ordinary side table. Placed at the entrance of an architecture office, it begins to shake as someone approaches — activated by a motion sensor and a hidden off-centre motor. The brief tremor simulates an earthquake, prompting visitors to take a leaflet with essential safety instructions. Named after the average magnitude of significant earthquakes in Greece, the installation transforms passive information into a physical, memorable experience — turning awareness into action.

Brand name: Sotiriou Architecture
Advertiser / client: Sotiriou Architecture
Product / service: Sotiriou Architecture Office
Campaign name: 5.8 Earthquake Awareness Display
Agency network: INDEPENDENT AGENCY
Agency: danae xanthaki
Additional company: danae xanthaki
Creative director: Ivan Papadopoulos
Art director: Danae Xanthaki
Designer: Danae Xanthaki
Photographer: Danae Xanthaki