Bellflower Reminder

Creative idea

To remind women of their biennial mammography screenings, we turned a city park into a living OOH installation. We permanently planted 150 bellflowers (Campanula Medium) in a public park in Trnava. This specific plant is biennial, meaning it blooms exactly once every two years. By matching the required interval of the medical check-up, the flower itself became a natural, recurring botanical notification. It transformed a traditional public space into an ambient sustainable medium that gently reminds the target audience: when the bellflower blooms, it is time for your life-saving check-up. Bellflowers will remain in the park for years at no additional costs.

Brand name: Novartis
Advertiser / client: Novartis
Product / service: Breast cancer prevention
Campaign name: Bellflower Reminder
Agency network: INDEPENDENT AGENCY
Agency: Kreativna Dvojica, Bratislava
Executive creative director: Michal Hornicky
Creative director: Ivana Hornicka Paconova
Art director: Michal Hornicky
Copywriter: Ivana Hornicka Paconova
Designer: Veronika Mrkvicova
Client account director: Nina Micudova