CITYRINGLIGHT

Creative idea

One of the bravest things in today's digital world is simply showing up: shooting your first video, posting your first reel, showing your face online. O2's platform 'Courage' is about the small push that gets you started. So we gave people more than a message. We gave them a place. The O2 logo already looks like a ring light, so at night we turned it into one: low-light transparency around the logo, a phone holder in the middle. A plain citylight became CITYRINGLIGHT. Place your phone, hit record, and the street becomes your studio.

Brand name: O2 Slovakia
Advertiser / client: O2 Slovakia
Product / service: Launch of the Courage communication platform
Campaign name: CITYRINGLIGHT
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rastislav Bahurinský
Creative director: Juraj Kováč
Art director: Martin Jaňák, Marek Sivy, Filip Dočekal, Michal Döme
Copywriter: Michal Roháček, Erik Oravec, Dano Vachuna, Romana Kádeková, Matúš Igaz
Account director (agency): Diana Hromeková, Zuzana Lempochnerová
Strategic planner / strategist: Juraj Kováč, Lenka Dzurendová