Corrupt Square

Creative idea

When exposing corruption becomes increasingly difficult, the medium itself must evolve. Transparency International wanted to bring Hungary's biggest corruption scandals to the doorstep of political power. But any physical installation risked restrictions, removal, or interference. So we created Corrupt Square, a guerrilla AR exhibition placed directly in front of Parliament. Nine virtual sculptures, each based on a real corruption case, transformed one of the country's most symbolic public spaces into an uncensorable gallery of accountability. No permits. No approvals. No physical objects. Just a public exhibition that couldn't be removed, yet couldn't be ignored.

Brand name: Transparency International Hungary
Advertiser / client: Transparency International Hungary
Product / service: NGO
Campaign name: Corrupt Square
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Production company: arfected
Web address: https://korruptter.com
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Dennis May
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Anikó Kóger
Additional company: Andrey Tyukavkin – Chief Innovation & Experience Officer Publicis Groupe CEE Dr. József Péter Martin – general manager – Transparency International Hungary Marcell Dénes Jávor - communication manager – Transparency International Hungary