Fearless Donors

Creative idea

Romania has the lowest registered organ donors number in the EU and the highest fatal road accidents rate, with motorcyclists being the most exposed community. In this context, bikers are mockingly called “organ donors”. The National Transplant Agency wanted to team up with them to turn this bad joke into a national conversation. Together with the bikers’ communities we launched Fearless Donors, a bold spin on classic bikers designs. Bikers became ambassadors by adopting a collection of patches, pins and other merchandise inspired by the most transplanted organs and promoting a new attitude: an open conversation around organ donation. If the most exposed can talk about this, everyone can!

Brand name: National Transplant Agency of Romania
Advertiser / client: National Transplant Agency of Romania
Product / service: Organ Donation Awareness
Campaign name: Fearless Donors 2025
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Media agency: Green Communications Consulting
Digital agency: AIN'T
Additional company: Green Communication Consulting
Production company: Studio Set Film
Web address: https://transplant.ro/
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Art director: Adrian Iota
Copywriter: Jorg Riommi, Ruxandra Papuc
Designer: Adrian Iota
Account director (agency): Ivanna Skulska-Lowe, Laura Moisa
Client account director: Guenadiy Vatachki
Managing director: Lavinia Chican
Pr director: Mihaela Oancea
Illustrator: Adrian Iota
Film production: Dan Mateescu, Alina David , Alexandra Zamfirescu
Director: Iustin Surpanelu
Director of photography: Iustin Surpanelu
Agency producer: Laura Moisa
Post production: Studio Set Film
Post production producer: Simona Macarie
Digital strategist: AIN'T
Digital creative: Evgen Verzunov
Event production: Studio Set Film
Additional company: Collaborator agency for project and production management - L-HAUS Productions PR & media relations - Green Communications Consulting Lavinia Chican - CEO Mihaela Oancea - PR director Project Partners: Cristian Hrubaru Bikers for Humanity Zetta NGO MotoAdn Moto Raliul Anual National LaRock music Festival