Made of Goals - The Golden Generation Monument

Creative idea

Forgotten today, the Golden Generation was more than a football team. It brought hope and happiness to all Romanians after the fall of communism—winning legendary matches and reaching 3rd in the FIFA World Ranking (currently 45th). To mark 30 years since the '94 World Cup, the Monument Administration built a landmark celebrating the most iconic goals—capturing the moment the ball hit the net and fans erupted in joy. The campaign inspired millions, including the Romanian President, who awarded Hagi the nation’s highest honor. Today, fans have a lasting symbol to ignite their passion before every single match.

Brand name: The Golden Generation Monument
Advertiser / client: Monument For - Monument Administration
Product / service: Monument
Campaign name: Made of Goals - The Golden Generation Monument
Agency network: INDEPENDENT AGENCY
Agency: Rusu+Bortun Bucharest
Media agency: DBO
Production company: Multimedia Est
Web address: https://maps.app.goo.gl/os1ErBFWVGxgnyiA6
Agency chief executive officer: Catalin Rusu
Chief creative officer: Catalin Rusu
Executive creative director: Catalin Rusu
Creative director: Catalin Rusu
Art director: Costin Ionita, Catalin Rusu
Copywriter: Catalin Rusu
Designer: Marc Bortun, Lucia Parapiru
Managing director: Tudor Daescu
Strategic planner / strategist: Maria Besnea
Pr director: Maria Besnea, Mariana Nicolae
Photographer: Adi Bulboaca
Film production: Adi Bulboaca
Director: Adi Bulboaca
Director of photography: Adi Bulboaca
Post production: Ioan Grumazescu
Post production producer: Madalina Gugiu
Additional company: Sculptor - Costin Ionita Curator - Mircea Calnegru