The poster that helps find lost dogs

Creative idea

An outdoor poster was transformed into a search tool for lost dogs. Instead of asking passersby to help, the unit actively participates: a built‑in mechanism releases a pet‑safe food scent at timed intervals, while an integrated water bowl keeps strays calm and in place until owners arrive. Installed along a popular dog‑walking route, it engages a non‑human audience through smell, turning a static medium into a functional beacon. Rooted in a simple truth, dogs follow their noses, the idea reframes media from message to utility and makes a GPS pet locator tangible through behavioral design. The model is useful, proven and scalable.

Brand name: Hrvatski Telekom
Advertiser / client: Hrvatski Telekom
Product / service: Pet tracker
Campaign name: HT GPS LOCATOR
Agency network: OGILVY
Agency: Bruketa&Žinić&Grey, Zagreb
Media agency: Hanger media
Additional company: Hanger media
Web address: https://bruketa-zinic.com/2025/12/04/the-poster-that-helps-find-lost-dogs/
Chief creative officer: Davor Bruketa
Creative director: Vanja Činić
Art director: Ivana Momčilović
Copywriter: Vito Kasumović
Designer: Lucija Čičin-Šain, Ivona Grepo
Account director (agency): Roberta Kranjec
Client account director: Branka Bajt
Strategic planner / strategist: Tea Silvia Vlahović Mlakar
Photographer: Damir Žižić, Domagoj Kunić
Additional company: Head of Brand Marketing: Javorka Jovančević Brand Manager: Ivana Frankol Brand Manager: Helena Palčić Videk BRUKETA&ŽINIĆ&GREY Account Manager: Martina Brnić Head of Video Production: Anja Pečovnik Senior Motion Designer: Iva Marenić Head of DTP: Radovan Radičević DTP operator: Željka Tročak DTP operator: Dragan Karanušić Senior PR Specialist: Davor Ćosić Poster Production: Hanger Media / Tomislav Zeljko, Dario Oxenham