Public Money ATM

Creative idea

Participatory budgeting lets Polish residents direct public spending, but turnout is low. Mastercard solved this by converting everyday ATMs into voting terminals. A bank card identified each voter and restricted choices to nearby projects. The familiar ATM interface made participation effortless and credible. Starting in Ełk and scalable to 22,000 machines nationwide, the idea reframed a cash dispenser into a dispenser of democratic power—bringing civic choice to where people already feel financial control.

Brand name: Mastercard
Advertiser / client: MASTERCARD POLAND
Product / service: ATM Voting
Campaign name: Public Money ATM
Agency network: MCCANN WORLDGROUP
Agency: McCANN POLAND Warsaw
Digital agency: ASSEMBLY
Additional company: McCANN Worldgroup, McCANN Romania, FP7 McCANN, MASTERCARD EUROPE, SOLSKI COMMUNICATIONS, ASSEMBLY
Web address: https://publicmoneyatm.com
Agency chief executive officer: WOJCIECH BOROWSKI
Chief creative officer: JAVIER CAMPOPIANO, ADRIAN BOTAN, CATALIN DOBRE,
Executive creative director: LUCA CORTEGGIANO, COSTIN BOGDAN, BARTEK KLIMASZEWSKI
Creative director: BARTOSZ JEGLEJEWSKI, COSTIN BOGDAN
Art director: PAWEL CHOLEWA, BARBARA OLECH, MICHAŁ SOSINSKI
Copywriter: KAMIL KUĆ
Designer: KAMIL REKOSZ
Account director (agency): MALGORZATA TERESZCZENKO, IGOR SEWERYN, ANNA SOKOLOWSKA, DARIA MURAWSKA
Client account director: JERZY HOŁUB, EWELINA RÓŻYCKA, ANNA MARCINIAK, TOMEK ZAGRAJEK, KRYSTIAN OCHECKI, KAROLINA WAWRZYNIAK, MARTA ŻYCIŃSKA, BEATRICE CORNACCHIA, RAJA RAJAMANNAR
Strategic planner / strategist: MICHAL SŁAWINSKI, ORIOL BOMBI
Film production: DYNAMO FILM
Director: TOMASZ OKULICZ
Director of photography: IWO RACHWAŁ
Agency producer: DAMIAN SZOJDA, ANNA KONDRACIUK
Post production: FP7/McCann Dubai, CRAFT LONDON
Digital production: IT CARD
Additional company: Carmen Bistrian, Alice Reindlová, Tom Vick, Marcin Sosiński, Janka Szwykowska, Łukasz Kołakowski, Zbigniew Marczak, Federico Fanti, Jonathan DaCruz, Diego Fernandez-Cid, Roy Sebastian, Kaue Akimoto, Breno Amorim, Aashim Kadayikkal, Vimal Velayudhan, Miłosz Gołębiewski, Katarzyna Wojtunik, Natalia Plawgo, Aneta Bebelska, Natalia Chyba, Karolina Główczyk, Maciej Maciantowicz, Anna Łopat, Krzysztof Kitka, Iwo Rachwał, Tomasz Okulicz, Miruna Anton, Veronica Bertran, Mat Cunnell