The Speech

Creative idea

Lidl Slovakia prepared a promotion. Customers could get premium Rona glasses when they shopped. This is a very simple message. In a normal radio ad, it probably would not get much attention. Unless… you ask for it in a creative way.

Brand name: LIDL Slovakia
Advertiser / client: LIDL Slovakia + RONA glassworks
Product / service: Rona glasses
Campaign name: BIG NAME IN GLASSMAKING
Agency network: INDEPENDENT AGENCY
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Michal Kopriva
Executive creative director: Vladimír Lefík
Creative director: Lukáš Lukonič, Kristína Pavlendová, Vladimír Lefík
Art director: Jana Malatincová, Martina Mihálová
Copywriter: Lukáš Lukonič, Kristína Pavlendová
Account director (agency): Eva Kučerová
Client account director: Ema Jablonská
Strategic planner / strategist: Dominika Múdra
Director: Tomáš Řehořek