Kingdoms

Creative idea

LIDL is known for offering both high quality and low prices every day. To convey this message, we created two kingdoms: the Kingdom of Low Price and the Kingdom of High Quality. TV ads in the campaign go around the Prince and Princess of these kingdoms and follow the story of how they manage to bring piece. In the radio we ran an ad made in the style of radio theatre. It sounded more like a fairytale story than the radio commercial with additional twists and showed how our characters resolved the conflict between Low Price and High Quality.

Brand name: Lidl
Advertiser / client: Lidl
Product / service: Supermarket
Campaign name: Kingdoms
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius