Unanswered calls

Creative idea

Finland is the EU’s second-most dangerous country for women, with over half experiencing violence or threats, and 15 women killed annually by a partner. Naisten Linja provides a help line for women. With the government slashing the funding, more calls are left unanswered, each one a cry for help. We brought these calls to an environment, where an unanswered call is awkward, unexpected and disturbing. During a premiere, hidden phones and surround sound filled the theater with the cacophony of unanswered calls, moving from mild irritation to haunting silence before asking the question: “Who is responsible if no one responds?”

Brand name: Naisten Linja
Advertiser / client: Naisten Linja
Product / service: Naisten Linja
Campaign name: Who is responsible if no one responds?
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Production company: hasan & partners
Agency chief executive officer: Riku Vassinen
Chief creative officer: Riku Vassinen
Creative director: Ossi Honkanen
Copywriter: Sini Teppola
Account director (agency): Stinde Mäkinen
Client account director: Elina Lakso
Pr director: Elina Hakola
Photographer: Aleksi Koskinen
Music: SoundArt, Humina
Agency producer: Östis Österlund
Event production: Finnkino
Additional company: Student / Creative Sonja Säkkinen Student / Creative Aada Härkönen Student / Creative Kelly Nurm Student / Creative Anni Kämäräinen Creative Trainee Kasperi Paananen