Uprooting

Creative idea

The work transforms mechanical motion into a sonic metaphor. Two Velcro-covered cylinders touch. One rotates continuously, dragging the other into an involuntary motion. Each turn is a new tear, another separation. The resulting sound—harsh, piercing—recalls the ripping of fabric, the breaking of bonds. This is the sound of rupture: a closed loop of perpetual uprooting.

Brand name: Greek Organization for Mental Health (EPAPSY)
Advertiser / client: Greek Organization for Mental Health (EPAPSY)
Product / service: Greek Organization for Mental Health (EPAPSY)
Campaign name: Uprooting
Agency network: INDEPENDENT AGENCY
Agency: ivan papadopoulos
Additional company: ivan papadopoulos
Web address: https://www.epapsy.gr/
Creative director: ivan papadopoulos
Designer: ivan papadopoulos