Creative rebranding of the KPI Department of High Temperature Materials and Powder Metallurgy website: an effective communication platform for educators

Creative idea

The creative idea behind the site redesign was to rebrand materials science as modern, engaging, and full of opportunity. We transformed the Department of Materials Science at KPI into a vibrant platform for future students. Instead of complex jargon, we used clear language, alumni success stories, and photo shoots in real labs to show hands-on learning. The new visual identity, including a tech-inspired logo, reflected innovation. A simplified structure, interactive elements, and immersive visuals made the site intuitive and appealing. The goal was to shift perceptions — from “too complex” to “full of potential” — and spark interest in this vital field.

Brand name: The Department of High Temperature Materials and Powder Metallurgy of Igor Sikorsky Kyiv Polytechnic Institute
Advertiser / client: The Department of High Temperature Materials and Powder Metallurgy of Igor Sikorsky Kyiv Polytechnic Institute
Product / service: Education
Campaign name: Creative rebranding of the KPI Department of High Temperature Materials and Powder Metallurgy website: an effective communication platform for educators
Agency network: INDEPENDENT AGENCY
Agency: OMG Agency, Kyiv
Web address: https://compnano.kpi.ua/
Agency chief executive officer: Dmytro Dyuzhev, CEO OMG agency
Chief creative officer: Ivan Salnytskyi, CEO, ORNAMENT TECH
Executive creative director: Mykyta Upatov, COO OMG agency
Copywriter: Ruslana Molnar, Copywriter, OMG Agency
Designer: Dmytro Khromov, Designer, OMG Agency
Strategic planner / strategist: Anastasia Kostina, Creative Strategist DUMY (by OMG Agency)
Additional company: Vadym Korniienko, Front-end Developer, ORNAMENT TECH Denys Mykhailenko, Front-end Developer, ORNAMENT TECH