(SAVE A) LIFE INSURANCE

Creative idea

Generali (SAVE A) LIFE INSURANCE reframes life insurance from a passive financial contract into an active life saving program. It embeds life saving skills into a financial product, creating real societal impact and turning fear into capability. Instead of only paying out death, Generali rewards Romanians for being ready to prevent it: learn how to save someone’s life and unlock discounts on your own life insurance policy. By completing Generali’s certified training, both new and existing customers turn knowledge into immediate value, making prevention a tangible benefit.

Brand name: Generali
Advertiser / client: Generali
Product / service: Life Insurance
Campaign name: (SAVE A) LIFE INSURANCE
Agency network: VML
Agency: VML ROMANIA
Media agency: Dentsu
Web address: https://www.generali.ro/viata-pentru-viata/
Chief creative officer: Manuel Borde, Bas Korsten, Jaime Mandelbaum, Debbi Vandeven, Ryan McManus
Executive creative director: Bogdan Teodorescu, Oswaldo Sa
Creative director: Guilherme Grossi, Gabriel Gama, Catarina Barcala, Lucas Pimenta
Art director: Miruna Belgun, Bianca Solymosi
Copywriter: Irina Szelleki
Designer: Dariel Bogota, Jonhatan Bolivar
Account director (agency): Atoussa Bassiri, Lucia Rusu
Media director: Evelina Serban
Strategic planner / strategist: Dinu Gutu
Pr director: Denissa Mic
Photographer: Manole Sava
Additional company: Atoussa Bassiri – VML Business Director Mihaela Stirbu – VML Account Manager Mihaela Craciunescu – VML Head of Strategy Denissa Mic – VML PR Director Marius Simionescu – VML Head of Digital Diana Marculescu – VML Social Media Manager David Cofrancesco – Global Director, Creative Commerce Operations Cristian Ciocani – Dentsu Paid Search Executive Evelina Serban - Dentsu Client Lead Antonio Rondelli - Dentsu Senior Digital Planner Ana Maria Pocora – Generali Marketing & CRM Director Diana Firon-Gherman – Generali Senior Marketing Coordinator Anca Copoiu – Generali Brand Manager Ionuț Gabroveanu – Generali CRM Coordinator