NFT PIZZA SWAP

Creative idea

Domino’s Pizza, once the coolest brand around - found itself on the outs with a younger hip audience interested in the other culinary options. In order to engage with them once more, Domino’s decided to tap into their most painful disappointment. Targeting youngsters who invested in NFTs and asking them to do one simple thing: turn their sadness into something delicious, by exchanging their failed NFT for pizza. Thus, “NFT Pizza Swap” created an innovative way to experience Domino’s in a cool way, positioning it as the definitive bet in a world of fleeting trends.

Brand name: Domino's
Advertiser / client: Domino's
Product / service: Fast Food
Campaign name: NFT PIZZA SWAP
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania
Digital agency: MRM Romania
Additional company: McCann Tel Aviv
Production company: Studio Set
Web address: https://www.reheatyournft-dominos.com/en/
Agency chief executive officer: Catalin Dobre, Ionela Buta
Chief creative officer: Catalin Dobre, Sigal Abudy
Executive creative director: Ioana Zamfir
Creative director: Asa Keren, Yonatan Title
Art director: Shiran Damari, Mihai Constantinescu, Ana Sandu
Copywriter: Kobi Lavie, Paula Ionescu
Account director (agency): Sapir Zagury-Geva
Client account director: Oneg Akiki
Director: Adrian Aghenitei
Post production: Simona Macarie
Additional company: Avishag Moshe - Strategic Planning (McCann Tel Aviv) Alexandru Platon - AV Producer (McCann Worldgroup Romania) Alex Zamfir - UX Designer Alex Budin - Head of Technology (MRM Romania)