SOMEDAY

Creative idea

A self-deprecating rebranding campaign, where humor and empathy turned haters into lovers in just one day.

Brand name: SAMEDAY
Advertiser / client: SAMEDAY
Product / service: SAMEDAY
Campaign name: SOMEDAY
Agency network: INDEPENDENT AGENCY
Agency: WOPA COMMUNICATION, Bucharest
Digital agency: Fortuners
Additional company: FORTUNERS
Web address: https://sameday.ro/
Executive creative director: CLAUDIU DOBRIȚĂ
Creative director: DANIEL HĂRMĂNESCU
Designer: MIHAI MARIN
Account director (agency): ANDRA ȚIVICHI
Client account director: MONICA IOSIF
Digital strategist: Codrin Bădescu
Digital creative: MARIA PRESMEREANU
Additional company: Vlad Lipovanu, Head of Digital, Wopa Communication | Eduard Biciușcă, Senior Social Media Manager, Fortuners | Andrei Canea, Social Media Specialist, Fortuners | Andreea Bozoi, Managing Director, Fortuners