The Character Suicide Squad

Creative idea

For years, propaganda relied on character assassination to silence critics. The more people feared being targeted, the more effective the tactic became. FF's response was to make character assassination desirable. We created The Character Suicide Squad, a social movement that encouraged people to launch smear campaigns against themselves before propagandists could do it. Through a simple app, users generated absurd personalized attacks and shared them on social media, often tagging real propagandists. By turning participants into both creators and distributors, the campaign transformed social networks from a tool of intimidation into a platform for collective ridicule and resistance.

Brand name: Álhírmártír
Advertiser / client: Politikai Üldözöttekért Alapítvány
Product / service: Álhírmártír
Campaign name: The Character Suicide Squad
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Web address: https://www.alhirmartir.felmilliofiatal.hu/
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Tímea Herczeg
Illustrator: Dávid Knapp
Additional company: Judit Rudas - Senior Account Manager