Spice from Space

Creative idea

Austria’s culinary scene is experiencing a momentum – the return of Michelin stars, a new generation of bold chefs, and growing international attention. Our goal was to stage this moment for our target audience of open-minded individualists (primarily in the paid distribution markets USA, Switzerland, and Germany). They seek the extraordinary, love first-mover experiences, and respond to bold, unconventional ideas. “SPICE FROM SPACE” is a mockumentary explaining the Michelin star boom through a fictional spice-meteorite story. Shot like a documentary, with charming overstatement and radically different visuals, the video launched the story, extended online, blending fiction with reality.

Brand name: Holidays in Austria
Advertiser / client: Austrian National Tourist Office
Product / service: Tourism
Campaign name: Spice from Space
Agency network: INDEPENDENT AGENCY
Agency: klebermetzler Vienna
Web address: https://www.spicefromspace.com
Film production: SOVISO