LIFEBEATS

Creative idea

Social media is currently driven by repetition trends. People copy movements they see on screen. Repetition builds muscle memory. And CPR is exactly that. So instead of teaching CPR through traditional educational content, the Slovak Red Cross turned viral interactive trend into unexpected CPR rhythm lessons. People followed the beat for fun, unaware they were practicing lifesaving rhythm. Only at the end did we reveal.

Brand name: Slovak Red Cross
Advertiser / client: Slovak Red Cross
Product / service: Public Health
Campaign name: LIFEBEATS
Agency network: OGILVY
Agency: Istropolitana
Web address: https://www.instagram.com/p/DQMYdMfjeKR/
Agency chief executive officer: František Toman
Chief creative officer: Peter Darovec
Creative director: Jakub Svetlík
Art director: Richard Sokol, Jakub Svetlík
Copywriter: Jakub Svetlík
Account director (agency): Ludmila Némethová
Client account director: Martin Toman
Strategic planner / strategist: Veronika Romsauerová
Additional company: Account Manager: Simona Berešová Social Media Manager: Linda Lukoničová Strategy Planner: Juraj Plánovský