Bloody Cases

Creative idea

Period poverty affects 5% of Hungary’s population. The clues were there. They just weren’t being treated like a case worth investigating. So the world’s most famous business magazine, Forbes Hungary, did what it does best: went after the story behind the numbers. Introducing Bloody Cases — the first true-crime podcast to investigate period poverty as a case we all need to solve. In a single podcast episode, Forbes built an entire storyline around an unsolved mystery, turning statistics into clues and period poverty into a case that couldn’t be ignored.

Brand name: Forbes Hungary
Advertiser / client: Forbes Hungary
Product / service: Business Magazine
Campaign name: Bloody Cases
Agency network: INDEPENDENT AGENCY
Agency: feat. Budapest
Agency chief executive officer: Attila Probáld
Chief creative officer: Tamás Persely
Creative director: Kata Bánkövy
Art director: Tassy Fanni
Copywriter: Lelle Buzás
Designer: Enikő Lénárd
Account director (agency): Fanni Palicz