All Around the (Russian) World

Creative idea

Many Russians are unaware of the true extent of what’s happening in Ukraine because of censorship by Russian media. For Russians googling 'places to travel' we launched an Airbnb, but the 'Russian world' edition. Our commercials navigated Russians to our renting marketplace with an option to choose an apartment with a “view” on a destroyed city center or a Russian missile sticking out of the ground. When 'Booking' an apartment, they got an offer to subscribe to a channel with the truth about the war in Ukraine. This campaign aim at a Russian audience to try and show them what’s really happening in Ukraine.

Brand name: ​​State Agency for Tourism Development of Ukraine
Advertiser / client: ​​State Agency for Tourism Development of Ukraine
Product / service: Anti-war project
Campaign name: All Around the (Russian) World
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://www.rusmir.com.ua/main-eng
Executive creative director: Ilia Anufrienko
Creative director: Ilia Anufrienko
Art director: Kateryna Anufriienko
Copywriter: Sergey Artemenko
Designer: Andrey Hetmanchuk
Account director (agency): Yana Brusentseva
Additional company: Group Head: Maryna Cherniavska Art director: Polina Blyzniuk PR manager: Velentyna Polovynka Inseed CEO inseed.marketing: Dmytro Kudinov Client: ​​State Agency for Tourism Development of Ukraine