DRMAX CHEATCODE

Creative idea

Cheats are a big deal in the gaming world. Gamers love them because they make the game easier. For example, they can restore health. Just like the Dr.Max pharmacy does in real life. So we seized the moment: the launch of the most anticipated Slovak game, Vivat Slovakia. And we introduced the only cheat in the game: DRMAX cheat code. A cheat that gave players health when they typed in the pharmacy’s name: a perfect way to bring a real-world benefit into the gaming world!

Brand name: Dr. Max
Advertiser / client: Dr. Max
Product / service: Dr.Max products
Campaign name: DRMAX CHEATCODE
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rastislav Bahurinsky
Creative director: Juraj Kováč
Art director: Adrian Méry
Copywriter: Daniel Vachuna, Michal Roháček
Account director (agency): Dominika Bobulová Ivaničová
Client account director: Juraj Rusnák
Strategic planner / strategist: Juraj Kováč