Awards: Shortlist
Entry code: 0506006GD23
Agency: McCann Bucharest
Advertiser / client: Mastercard & Sibstar
Group: E. DIGITAL, MOBILE & TECHNOLOGY, Apps and Mobile Content

Creative idea

Mastercard has a strong commitment to 'Doing Well by Doing Good,' with a primary focus on financial inclusion. This dedication has driven the creation of innovative products like True Name, Touch Card, and most recently, Sibstar. Supported by Alzheimer's Society UK, Sibstar took inspiration from children's debit cards, which offer parental control tools designed for responsible spending, teaching kids financial independence. Sibstar leverages the same principles but was designed to adapt continuously to someone’s condition in order to extend their financial independence by allowing caregivers to monitor any purchases in real time, their location, set up personalized spending limits for different channels and turn features on and off.

Brand name: Mastercard
Advertiser / client: Mastercard & Sibstar
Product / service: Mastercard
Campaign name: Sibstar
Agency: McCann Bucharest
Additional company: McCann UK, McCann NY, Sibstar, Craft
Executive creative director: Adrian Botan, Vince McSweeney , Jon Elsom, Luca Corteggiano, Costin Bogdan , Pierre Lipton, Shayne Millington, Veronica Bertran , DANIELA VOTJA, SUSAN YOUNG
Art director: Tyler Bartley
Copywriter: Mihai Vasile
Account director (agency): Claudia Jackson-Bailey, Tom Vick, Madison Milward, Kris Chay, Bryony-Rose Ward, Stuart Casey, Pati Burelli, Mat Cunnell
Client account director: Raja Rajamannar, Cheryl Guerin, Shankar Ram, Philippe Guerra, Beth Dolan, Charlie Carrignton, Derren Powell, Natalie Gay, Jim Issokson, Lauren Jefferys
Media director: Megan Coulson, Judi Nierman, Stella Warkman
Managing director: Chioma Aduba
Strategic planner / strategist: Gary Armitage, Oriol Bombi, Danielle Noto, Paddy Mangunta
Pr director: Carmen Bistrian, Stephen Walters
Film production: Ben Clark, Alec Christie, Maria Mandalenaki, Barbara Puddu
Director: George Billard
Director of photography: Liam Iandoli
Music: Gurdeep Singh, Josh Younger
Agency producer: Amos Usiskin, Rebecca Wilford, Chloe Brown, Gifty Appiah
Post production: Pedro Pinto, Lauren Lindsay, Gerard Harris, Joseph Humphreys, Peter Pichnor
Additional company: JAYNE SIBLEY - Sibstar Co-Founder Marty Orton - Sibstar Co-Founder


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