After Bath Zoomies

Creative idea

All dogs have after-bath zoomies, that sudden burst of energy that sends them racing around the house at full speed, with sharp turns and unpredictable moves. Every pet parent knows the spectacle. But what if those chaotic zoomies were actually an agility test? To launch its new Pet Products line, Mrs. Meyer’s Clean Day turned after-bath zoomies into a challenge. Building a pixel velocity technology into a TikTok filter, pet parents captured their dog’s post-bath performance through an agility lens. In partnership with The Westminster Kennel Club, judges assessed the zoomies, transforming everyday post-bath chaos into a true agility challenge.

Brand name: Mrs. Meyer's Clean Day
Advertiser / client: SC JOHNSON LIFESTYLE BRANDS
Product / service: Petcare Cleaning Products
Campaign name: After Bath Zoomies
Agency network: INDEPENDENT AGENCY
Agency: INTERNATIONAL WATERS
Media agency: T&P Group
Production company: StudioSet
Web address: https://mrsmeyers.com/collections/pet-care
Agency chief executive officer: N/A
Chief creative officer: Ioana Filip
Executive creative director: N/A
Creative director: Ioana Filip
Art director: Corina Ion
Designer: Corina Ion
Managing director: Andreea Tudoran
Additional company: Film Editor – Andrei Cotarta Programmer – Costin Spiridon Animation Director & Motion Designer: Madalin Dragnea Storyboard/ Illustration: Raluca Guraliuc Animators: Claudia Ilea & Andrei Berculescu