Time-Slowing Watches

Creative idea

According to a survey on workplace stress by jobs site CareerCast, most people (38%) see deadlines as their biggest source of professional anxiety. In another survey from CareerCast we found that deadlines are the No. 1 reason for workplace stress. Based on these researches we've created a unique product feature — the smartwatch that can slow down the time when you need it to protect you from stress

Brand name: Emwatch
Advertiser / client: Emwatch
Product / service: smart watches
Campaign name: Time-Slowing Watches
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Executive creative director: Jorg Riommi, Kosta Schneider
Creative director: Sergiy Biloshytskiy
Copywriter: Dmytro Lukianchuk, Yana Tymko
Designer: Iryna Kutsman
Pr director: Yulia Meduna
Digital production: EMOTION LABS