Corrupt Square

Creative idea

How do you exhibit corruption when any physical exhibition can be removed? Transparency International's answer was Corrupt Square: a guerrilla AR exhibition that transformed the square in front of Hungary's Parliament into an immersive gallery of corruption. Using augmented reality, visitors could discover nine life-sized virtual sculptures, each exposing a real corruption case in the exact place where public accountability should matter most. By replacing traditional exhibition infrastructure with AR, we created a powerful public experience that required no permits, no physical installation, and no possibility of censorship, proving that technology can protect free expression.

Brand name: Transparency International Hungary
Advertiser / client: Transparency International Hungary
Product / service: NGO
Campaign name: Corrupt Square
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Production company: arfected
Web address: https://korruptter.com
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Dennis May
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Anikó Kóger
Additional company: Andrey Tyukavkin – Chief Innovation & Experience Officer Publicis Groupe CEE Dr. József Péter Martin – general manager – Transparency International Hungary Marcell Dénes Jávor - communication manager – Transparency International Hungary