Vivicittá Interview Marathon

Creative idea

At mass races, only elite athletes get the microphone. With our AI-powered sports interview experience, we gave it to every amateur hero. Telekom built an AI version of Gábor “Gundi” Gundel Takács, Hungary’s best-known sports commentator. Connected to each runner’s distance, time, pace, placing and race progression, AI Gundi conducted a genuinely personal post-race interview. He asked performance-specific questions, listened to the answer and responded with a relevant follow-up in his recognisable style. Runners who did not interview still received a bespoke video recap. Technology turned race data into the most meaningful reward: individual recognition.

Brand name: Telekom
Advertiser / client: Hungarian Telekom
Product / service: Telecommunication
Campaign name: Vivicittá Interview Marathon
Agency network: INDEPENDENT AGENCY
Agency: Mito Group, Budapest
Media agency: WPP Hungary
Agency chief executive officer: Albert Farkas
Chief creative officer: Gergely Marosi, Balázs Pőcze
Creative director: Gergely Marosi
Art director: Patrik Béky
Copywriter: Gergely Marosi, Bence Bán
Designer: Viktória Mezey
Account director (agency): Edina Egyházy, Orsolya Nagy-Sándor, Cynthia Vajda
Strategic planner / strategist: Orsolya Heauthaler
Agency producer: Záli Bán
Digital production: Márton Szabó Biczók, Andrea Tolnai, Csaba Horner, Zsolt Tátrai, Roland Tóth
Additional company: Áron Igmándy