Fearless Donors

Creative idea

We built a series of logos inspired by classical biker iconography, fused with the imagery of the organs that save the most lives. Hearts as heroic emblems, eyes given wings — each identity crafted to echo the raw style of biker patches and tattoos. The result was a coherent visual system, fearless and provocative, that bikers could wear as symbols of pride, and a range of T-shirts, stickers and patches to have the message travel further with them. These weren’t just campaign logos, they were badges of honor. By reclaiming a negative stereotype through bold, rebellious designs, the visual identities turned a stigma into a life-saving movement of courage.

Brand name: National Transplant Agency of Romania
Advertiser / client: National Transplant Agency of Romania
Product / service: Organ Donation Awareness
Campaign name: Fearless Donors 2025
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Media agency: Green Communications Consulting
Digital agency: AIN'T
Additional company: Green Communication Consulting
Production company: Studio Set Film
Web address: https://transplant.ro/
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Art director: Adrian Iota
Copywriter: Jorg Riommi, Ruxandra Papuc
Designer: Adrian Iota
Account director (agency): Ivanna Skulska-Lowe, Laura Moisa
Client account director: Guenadiy Vatachki
Managing director: Lavinia Chican
Pr director: Mihaela Oancea
Illustrator: Adrian Iota
Film production: Dan Mateescu, Alina David , Alexandra Zamfirescu
Director: Iustin Surpanelu
Director of photography: Iustin Surpanelu
Agency producer: Laura Moisa
Post production: Studio Set Film
Post production producer: Simona Macarie
Digital strategist: AIN'T
Digital creative: Evgen Verzunov
Event production: Studio Set Film
Additional company: Collaborator agency for project and production management - L-HAUS Productions PR & media relations - Green Communication Consulting Lavinia Chican - CEO Mihaela Oancea - PR director Project Partners: Cristian Hrubaru Bikers for Humanity Zetta NGO MotoAdn Moto Raliul Anual National LaRock music Festival