VŠMU 2.0

Creative idea

How do you unite three faculties and dozens of artistic disciplines without limiting creative freedom? We integrated the triangle from VŠMU’s original logo into the M from “múzických” in the academy’s Slovak name. The triangle becomes a dynamic symbol, evoking light, sound or a camera according to the faculty and context. Its meaning changes; its identity remains unmistakable. Extending this principle across the entire visual system gives the academy a shared language that students can make their own.

Brand name: The Academy of Performing Arts in Bratislava
Advertiser / client: The Academy of Performing Arts in Bratislava
Product / service: Higher arts education
Campaign name: VŠMU 2.0
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Web address: https://www.vsmu.sk/en/
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Milan Bielik
Creative director: Milan Bielik
Art director: FIlip Šufliarsky
Account director (agency): Blanka Stručka Blahová
Strategic planner / strategist: Alexandra Martináková