Borjomi Nauryz Limited edition

Creative idea

Borjomi always celebrates New Year with its limited edition packs. To mark this occasion in Central Asia, for the first time of the brand history, Borjomi decided to launch special design packs during Nauryz. It is spring celebration of turkic New Year that falls on March equinox. Nauryz, being celebrated by diverse ethnicities, has unique features and customs in Kazakhstan, Uzbekistan and Azerbaijan. So we needed to find something universally common to reflect on Nauryz’s distinctive and uplifting mood.

Brand name: Borjomi
Advertiser / client: IDS Borjomi International
Product / service: Borjomi Nauryz Limited edition
Campaign name: Borjomi Nauryz Limited edition
Agency network: BBDO
Agency: BBDO CA (Almaty)
Executive creative director: Anze Jereb
Creative director: Roman Breiman
Art director: Svetlana Nikolayeva
Copywriter: Darya Orazbayeva
Designer: Elena Kossolapova
Additional company: Danil Maslov, CEO BBDO CA IDS Borjomi International: Malika Zulyarova, Marketing Manager Central Asia Iryna Lopot, Marketing Director of Trading Companies Tetiana Rudenko, Packaging Project Group Manager Aleksandr Erofeev, Head of Strategic Development and Innovation Nataliia Revika, Brand Portfolio Management Director Nataliia Matusevich, Business Development & Marketing Director