Paskoline (Loan Bitter)

Creative idea

Just in 72 hours after sentencing the former minister of transportation of Lithuania Eligijus Masiulis in bribing case we created, designed and got into stores a special drink Paskoline (Loan Bitter). Why a drink? Because Masiulis was bribed by a business conglomerate that dominates the alcohol production and sales in Lithuania and the bribe (90 000 Eur) was delivered in a vodka box. The bottle came in a specially designed box with a cut-out window that made it look like a prison cell. The box could accommodate EUR 90,000 and came with loan agreement in case the police showed up.

Brand name: Paskoline
Advertiser / client: Pakruojis Manor Distillery
Product / service: Bitter
Campaign name: Paskoline (Loan Bitter)
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Agency chief executive officer: Paulius Senūta
Executive creative director: Rokas Eltermanas
Creative director: Marius Lukosius
Art director: Viktorija Rumiancevaite
Copywriter: Marius Lukosius
Designer: Jekaterina Lukanina