Milgrad

Creative idea

The blue cat travels across the packaging of different dairy products. It stares with interest, plays with a string, spies and skips a beat with expectation. The illustration starts from one side of the packaging and continues on the other, so it’s possible to interact with it straight from the supermarket’s shelf layout. Although Brunhilda kitty was the main muse for our art director every cat lover can recognize the creature’s ways through the illustration story.

Brand name: Milgrad
Advertiser / client: Bryansk Dairy Factory
Product / service: Dairy products
Campaign name: Milgrad
Agency network: INDEPENDENT AGENCY
Agency: Depot branding agency, Moscow
Web address: http://www.milgrad.ru/
Creative director: Vera Zverva
Art director: Stas Neretin
Designer: Vera Zvereva
Account director (agency): Alexey Andreev
Client account director: Irina Zavtoni
Strategic planner / strategist: Farkhad Kuchkarov
Pr director: Daria Vedernikova
Illustrator: Vera Zvereva
Director: Aleksey Andreev