Label for soy sauce Ayashi

Awards: Shortlist
Entry code: 0603015GD22
Agency: design studio Glad Head, Kharkiv
Advertiser / client: Restaurant Ayashi
Group: F. DESIGN, Packaging Design

Creative idea

Japan is a country of contrasts, both visual and emotional: the small stands next to the large, the monochromatic is replaced by color chaos, and black hair lies on light skin. Therefore, while creating the corporate identity for the Japanese restaurant Ayashi, we wanted to find a character that would scream in a whisper.We wanted to do something simple and completely unique at the same time. This is how an identity appeared that looks at the world by the eyes of a Japanese monkey. It is thick and viscous, it is empty in one place, but in another there is already too much of it.

Brand name: Ayashi
Advertiser / client: Restaurant Ayashi
Product / service: Soy sauce Ayashi
Campaign name: Label for soy sauce Ayashi
Agency: design studio Glad Head, Kharkiv
Web address:
Creative director: Oleksandr Sharygin
Art director: Anastasiya Dovgal
Designer: Anastasiya Dovgal
Client account director: Mikhail Solov'ev


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